after 17+ years working across advertising, I’ve built a practice focused on how ideas move people and how brands can create with intention.

this ✦ webspace ✦ brings together the thinking behind some of the projects I’ve helped shape: how cultural insights became strategy, how language became brand identity, and how my eye for beauty has influenced the choices I made as a creator and as a director.

my work often sits where people's behaviour and aesthetics overlap. of course, beauty has been a central territory, but the way I think applies to any brand that wants to understand people beyond demographics and trends.